Using intuition can be a powerful tool when navigating new territories. This impact report for The Container Store was guided by intuitive insight, resulting in a visual system shaped by gut instincts. This approach led to a design with a clear sense of direction and a distinct, unmistakable identity.

OBJECTIVE
Carefully design a cohesive visual system to showcase The Container Store’s impact report. The visuals should effectively reflect the company’s social impact, highlighting its commitment to meaningful change. This unified identity will extend across all mediums, including brochures, posters, scorecards, websites, social media, and other deliverables. Each element should align seamlessly to communicate the company’s values and amplify its message of positive impact.

SOLUTION
Research The Container Store to understand their impact report initiatives, then design visuals that deviate from their typical branding to highlight the company’s impact efforts. The updated colors and typography are carefully chosen to evoke sustainability, trust, and social impact, while imagery is selected to reflect the company’s social responsibility commitments. The visual design helps guide the reader’s attention to the most important information and stories, ensuring clarity without overwhelming the audience. A cohesive look will be maintained throughout the brochure, posters, web presence, and deliverables, reinforcing the messaging across all platforms.