The Great Bear Foundation has always been resilient in it’s fight for bear conservation. Since their inception, it has stood firm, unwavering in it’s values—just as bears themselves demonstrate resilience
in adapting to changes in the wild.

OBJECTIVE
To reimagine how the world sees the Great Bear Foundation by developing a cohesive brand that not only reflects its unwavering commitment to bear conservation, but also tells a story that resonates deeply with a modern audience. The goal was to create a visual identity connecting emotionally, showcasing the foundation’s enduring resilience and passion while driving awareness, engagement, and support. Through this revitalized brand, I aimed to inspire a broader audience to become part of the mission, fostering growth and a lasting positive impact on bear conservation. 

SOLUTION
I explored the foundation’s history, values, and mission to craft a modern, unified brand identity. The result was a resilient logo, a custom color palette, and visual elements reflecting the foundation’s legacy and future aspirations. This cohesive identity was applied across a user-friendly website, a strengthened social media presence, and other digital and print assets. The new identity positions the foundation as professional, modern, and approachable, ultimately expanding its reach and influence.